What Is X Premium?
X Premium is X's paid subscription. It adds the blue checkmark, fewer ads, longer posts and access to creator monetisation. Since October 2026, new subscribers buy these benefits through a bundled plan called The X Subscription, while existing Premium members can keep their current plan.
The plans
| Plan | Who can buy it | Web price (checked November 2026) |
|---|---|---|
| Legacy Basic, Premium, Premium+ | Existing subscribers | $3, $8 and $40 a month |
| The X Subscription: Plus, Premium, Super, Ultra | New subscribers | $8, $30, $100 and $200 a month |
The X Subscription launched on 12 October 2026 and bundles X Premium benefits with Grok and Cursor, according to the Cursor announcement and xAI's launch post. Reports say Plus carries the checkmark and that the $30 Premium tier includes the old Premium+ benefits. Tier prices come from launch coverage; the Cursor post does not list them. Legacy prices are on X's Premium help page. Prices vary by country and are higher through app stores.
Example
A founder subscribes, confirms a phone number and gets the blue checkmark after X reviews the account. Their replies now carry the badge, and they can apply for Original Content Rewards once they meet its audience thresholds.
Why it matters for growth
- Replies get a ranking boost. X considers whether a replier is a subscriber when ordering replies.
- It unlocks creator payouts. X's monetisation programmes require an active subscription. See creator revenue sharing.
- It adds trust. The verified badge tells strangers the account passed X's review.
Premium helps good content travel further. It cannot rescue posts nobody wants to read.
Related terms
Frequently asked questions
Can I still buy Premium+?
Reports say new buyers can no longer pick the legacy tiers. Existing Premium+ members keep their plan unless they switch, and switching is permanent.
Is X Premium worth it?
It depends on whether you reply a lot or want creator payouts. Our guide is X Premium worth it runs the numbers.
Last checked November 2026.
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