What Are Bookmarks on X?
A bookmark saves a post on X to a private collection you can come back to later. Only you can see which posts you bookmarked. The author sees how many people bookmarked a post, without names.
You bookmark a post with the bookmark icon under it, and you find your saves under Bookmarks in the menu. X's developer documentation describes the same feature for apps.
Example
A founder posts a thread called "The 12 emails we send every new trial user." It gets 300 likes and 1,400 bookmarks. Readers saved it to copy the emails later, which tells the founder that templates are what this audience values most.
Why it matters for growth
- Bookmarks signal lasting value. Likes show agreement. Bookmarks show someone wants to use the post again, a strong sign of a useful post.
- They guide your next post. Posts with a high bookmark count, like checklists, templates and how-tos, are formats worth repeating.
- They power your own swipe file. Bookmark great hooks and threads in your niche and study them when you write. See swipe file.
Bookmark folders let you sort saves into groups. Guides agree folders need a paid X plan but disagree on which tier, so check your own account.
Related terms
Frequently asked questions
Can someone see that I bookmarked their post?
No. Authors see the total number of bookmarks on a post, and the names of the people who saved it stay private.
Do bookmarks help a post's reach?
A bookmark is one of the engagement actions on a post. X has not published how much weight each action carries in the algorithm.
Last checked November 2026.
Write the kind of save-worthy post people bookmark with the post generator.