What Is a Pinned Post on X?
A pinned post is one of your own posts that you fix to the top of your X profile. It stays there, above newer posts, until you unpin it or pin a different one, so it is the first thing every profile visitor reads.
To pin, open the menu on one of your own posts and choose Pin to your profile. Guides such as Android Authority's describe one pinned post at a time: pinning a new post replaces the old one. We could not find an X help page that states the limit, so check your own profile menu if it matters.
Example
A founder pins a short thread: "I build tools for freelance designers. Here is what I have shipped, what I am working on and how to try it." New visitors learn who they are and where to go next in ten seconds.
Why it matters for growth
- It turns visits into follows. Many people check your profile after a good reply. A pinned post that shows your best thinking gives them a reason to stay.
- It is your shop window. Pin a launch, a lead magnet, a popular thread or a clear introduction with a CTA.
- It works with your bio. The bio says who you are; the pinned post proves it.
Review your pin every month or two. An old launch post from last year sends visitors the wrong signal.
Related terms
Frequently asked questions
What makes a good pinned post?
A post that tells a newcomer who you are, what you share and why to follow, ideally with proof such as a result or a popular piece of work. A strong launch or milestone post works well.
Can I pin someone else's post?
Guides agree you can pin only your own posts. To feature someone else's, quote it and pin your quote.
Last checked November 2026.
Write a pinned introduction from the launch template or the post generator.