Announcement Tweet Templates: Feature, Pricing and Company News on X
An announcement tweet shares news about your product or company, such as a new feature, a pricing change or a partnership, and tells users what it means for them. The best announcements lead with the user benefit and say clearly what happens next. These templates cover feature releases, price changes, partnerships and changes users may not like.
When to use this template
- You shipped a feature users have been asking for.
- Your pricing or plans are changing.
- You have a partnership, integration or funding news.
- You are retiring a feature or changing how something works.
- Your company is changing name, team or direction.
Templates
The feature drop
Benefit first, feature name second.
You can now [benefit] in [product].
New: [feature name].
[One line on how it works].
[Number] of you asked for this. It's live for everyone today.
The pricing change
Clear and upfront, with dates and what happens to existing users.
Pricing update for [product]:
From [date], [plan] goes from [old price] to [new price] a month.
Existing customers: [what happens to them].
Why: [honest reason].
Questions? Reply here.
The integration or partnership
Focus on what users can now do.
[Product] now works with [tool category or partner].
That means you can [benefit] without [extra step].
Set it up in [time]: [link]
The tough news
For removing a feature or a change some users will dislike.
A heads-up for [product] users:
On [date], we're [change].
Why: [reason].
If you rely on [feature], here's what to do: [alternative or migration].
I'll answer every question below.
Worked example
Leila runs Tallyroom, an attendance tracker for yoga studios. She uses the feature drop:
You can now let students book a class straight from your profile link in Tallyroom.
New: Booking Links.
Share one link, students pick a class and pay, and the register fills itself.
63 of you asked for this. It's live for everyone today.
It works because studio owners see the benefit (booking from a profile link) before the feature name, and "63 of you asked" shows the team listens.
Tips
- Lead with what the user can now do. The feature name means little until they know why it matters.
- For pricing changes, give a date at least 30 days out and say what happens to current customers.
- Attach a short video or GIF for feature announcements. Seeing it work beats any description.
- Post tough news yourself and stay in the replies. Silence after bad news reads badly.
- Thank the users who asked for a feature. They will share it.
- Reuse the launch templates for a big new product.
Frequently asked questions
How do I announce a price increase on X?
Be early, specific and honest: state the new price, the date and what happens to existing customers, plus the reason.
Should announcements include a link?
Yes, when people need to act, such as setting up an integration. For simple feature news, a video in the post can be enough.
How do I make a feature announcement get attention?
Lead with the benefit, show it working in a short clip and name the problem it solves in the first line.
Draft your announcement
Paste the news and who it affects into the free post generator to get a clear first draft. For a strong first line, try the curiosity hooks.